10 Tips to Get Your Friends Into Sourdough

✅ TIP 1: GIVE THEM A STARTER - DON'T MAKE THEM CREATE ONE

They want BREAD, not a 7-14 day science project.

Let them get their hands in dough first. The starter-making lesson can come later after they've tasted success.

This is why I created the Proven Starter - it's ready after 2 feedings in 3 days. Skip the frustration, get to baking.

✅ TIP 2: START WITH A BEGINNER-FRIENDLY RECIPE (60-65% HYDRATION)

Not the trendy 75% hydration open-crumb nonsense that every Instagram baker pushes.

Most people want soft sandwich bread for their family, not Instagram-worthy holes.

The Beginner Recipe in the course is 61% hydration. It's forgiving. It's manageable. It builds confidence.

You can graduate to higher hydration later. Start easy, win early.

✅ TIP 3: FORGET THE OPEN CRUMB CHASE

Big gaping holes = mayo and mustard falling through.

Beginners want practical bread with a tight crumb that actually holds a sandwich together.

The open crumb obsession is for bakers chasing Instagram likes, not for people feeding their families.

✅ TIP 4: SKIP THE TECHNICAL JARGON

Don't talk about autolyse, bulk fermentation windows, or gluten development percentages.

Just say "mix, wait, fold, shape, bake."

Save the science for later when they're hooked and curious. Right now they just need to succeed.

✅ TIP 5: GIVE THEM A FLEXIBLE SCHEDULE

Not everyone can babysit dough all day.

Show them the Overnight Method (mix in evening, shape before bed, bake next morning).

Or the 4-Hour Method (mix, fold, shape, bake - all in one afternoon).

The flexSOURDOUGH System has 5 different scheduling methods because life doesn't follow one rigid timeline.

✅ TIP 6: SHOW THEM IT WORKS

Don't just tell them it's possible. SHOW them.

My mom's first loaf? Perfect. No prior baking experience.

My brother's first attempt? Two perfect loaves with inclusions.

I documented both in my Instagram story highlights. Real beginners. Real results. No editing, no tricks.

Social proof beats theory every time.

✅ TIP 7: MAKE IT VISUAL

Step-by-step videos, not 47-page blog posts with someone's life story before the recipe.

People learn by watching, not reading walls of text.

Every module in the flexSOURDOUGH System is video-first. You see exactly what the dough should look like at every stage.

✅ TIP 8: LET THEM FAIL FORWARD

To get good at something, you have to fail.

Want to get good FAST? Fail fast.

That's why I did a 90-day blitz three years ago - baked 6-8 loaves every single day.

Now I have a sourdough business.

Dense loaf? Make croutons. Make bread pudding. There's no such thing as wasted bread.

Every "failure" teaches you something the next loaf needs.

✅ TIP 9: KEEP IT SIMPLE - ONE RECIPE, MASTER IT

Don't overwhelm them with 15 variations before they've nailed the basics.

One solid beginner recipe they can nail every time.

The 3 Master Recipes in the course (Beginner, Country, Whole Wheat) cover 80% of all sourdough situations.

Master those three, you're set for life.

✅ TIP 10: GIVE THEM SUPPORT

Don't just hand them a recipe and disappear.

Be there to answer questions when they panic because their dough looks weird.

This is why the flexSOURDOUGH SUCCESS CLUB exists. Students-only community where you get direct help when you're stuck.

You're never baking alone.